![]() ![]() Then on to the ‘Hair Lounge’, a space with a modern design that referenced the ghd’s iconic colours. These ranged from installations that involved the guests interacting with the product. Every touch-point of the event also celebrated the product itself and allow guests to fully immerse. Guests immersed themselves into the ghd universe it was also a journey that came to life via the settings, spaces and interactive elements. It’s the very place known for being ‘on the go’ and home to travel, was the venue for the event. ![]() The Royal Pavillion (an opulent waiting room built exclusively for Italian royals to use) at Milan Central Station. This shared the dynamic spirit and attitude of movement that characterises the unplugged styler. The storytelling also continued through a creative concept. Working with Spring Studios Milan, photographer Philippe Gay, renowned for his elegant and sophisticated style, perfectly captured the moments of the protagonist’s hectic life. The concept of the campaign portrays the entrepreneur struggling with the preparations ahead of her departure for a business trip: from moments in the hotel to the transfer by car to the airport, in which Chiara pulls out her ghd unplugged styler from her bag allowing her to maintain her signature flawless style with a quick touch up on the go, ensuring she looks glamorous and chic before boarding the plane and flying to the new destination. This most anticipated international launch event also featured the famous Chiara Ferragni (below) as the guest star, face of the new ghd campaign and international ambassador of the brand. This was to participate in the exclusive presentation event of the new compact wireless styler from ghd enter the revolutionary ghd Unplugged. On 1 July, Estetica was present at the luxurious Excelsior Hotel Gallia in Milan. Keep your style looking salon-fresh anytime, anywhere with no strings attached.Cult British hair tool brand ghd (good hair day) has launched the new ghd Unplugged Styler the brand’s first ever compact and cordless styler for topping-up your style on the go, without compromising on performance. Delivering up to 20 minutes of continuous styling*, complemented by a luxury travel pouch and flight-friendly technology**, take your luxury ghd style with you wherever you go. ![]() With its compact design, the ghd unplugged™ cordless hair straightener is your new handbag hair styling hero and can be charged from your plug, car or laptop. Whether you're touching up a sleek look after travelling or creating curls for a night out, you don't need to compromise on your style ever again.įeaturing Hybrid co-lithium technology the combination of Dual-zone heater technology with advanced lithium-ion battery, the ghd cordless hair straightener charges in just 2 hours for easy, on the go styling. Ensuring the optimum styling temperature of 185☌ is constantly monitored across the high-gloss styling plates, the ghd unplugged™ cordless hair straightener delivers sleek, shiny results with no extreme heat. With the guaranteed performance of a regular ghd tool, unplugged™ harnesses dual-zone technology with ceramic heaters so you can have a good hair day anywhere and anytime. Transform your life with the 1st cordless hair straightener from ghd - introducing the ghd unplugged™ cordless hair straightener in matte black for portable, powerful styling wherever you are.įrom the gym to date night, from the office to the party, touch up your style with the ghd unplugged™ portable hair straightener. QUICK, SLEEK AND SMOOTH HAIR ANYTIME, ANYWHERE! ![]()
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